

How Trump Created The Illusion Of Success
10 snips Sep 17, 2024
Suzanne Craig and Russ Buettner, both Pulitzer Prize-winning reporters for The New York Times and co-authors of *Lucky Loser*, delve into the truth behind Trump's perceived success. They reveal how his billionaire image is largely a fabrication, built on mismanaged finances and media manipulation. Key discussions include the impact of *The Apprentice* on his brand, the stark contrast between his financial struggles and public persona, and the implications of his candidacy on major business partnerships. Their insights expose the illusion crafted over decades.
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Leaked Documents
- Suzanne Craig received leaked tax documents in a manila envelope.
- This sparked a Pulitzer Prize-winning investigation into Trump's finances.
Shrinking Wealth
- Trump's wealth is shrinking due to lost licensing deals and business losses.
- His two main financial safeguards were inheritance and "The Apprentice" money.
Media-Created Image
- Trump's image as a successful businessman was largely media-created.
- In 1982, he was listed on Forbes 400 based on his claims, not verified wealth.