Tourpreneur Tour Business Podcast
Blogging Part 4: More Copywriting Tips for Tour Operators Who Blog!
Jul 27, 2021
Dorene Wharton, a tourism marketing expert and founder of Travel Life Media, discusses powerful copywriting strategies for tour operators looking to enhance their blogs. She shares tips on crafting captivating headlines to boost engagement and the importance of tailoring content to different demographics. The conversation delves into the art of writing engaging blog content and introduces effective strategies for competitive analysis and SEO optimization. Wharton emphasizes patience in navigating the blogging landscape and the value of reflection for continuous improvement.
37:18
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Quick takeaways
- Starting with a structured outline saves time and aids in producing engaging, coherent blog content that improves SEO.
- Understanding the audience and creating attention-grabbing titles enhances relevance and engagement, ultimately driving more conversions for tour operators.
Deep dives
The Importance of Outlining for Effective Writing
Starting with an outline is essential for creating well-structured blog posts. It allows writers to jot down key ideas and main points without the pressure of formal grammar, enabling a free flow of thoughts. By organizing these ideas into categories, writers can create subheadings that enhance clarity and improve SEO. This foundational step not only saves time but also provides a roadmap for crafting coherent and engaging content.
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