Episode #67 - How Steph Curry Shaved a Second Off His Game

On this episode of the SoleSavy podcast, Ian Stonebrook sits down with Clay Dean, Chief Innovation Officer at Under Armour to talk about the most recent release from Steph Curry's line the Curry 8's, breaks down what Steph challenged the design team to accomplish with them, where the Curry brand is going and so much more!

0:42 What was it like to be challenged by Steph curry to make a shoe that ups his game?

2:17 What was Steph Curry looking for in a shoe?

4:27 How did you accomplish "court feel" need without the traditional approach?

11:08 What was Tom Luedecke's approach to designing the Curry 8?

13:59 How did you make this shoe accessible to the “everyman” wanting to get better?

15:44 Community Question: What’s the most out-there thing that Steph has asked you to incorporate into a sneaker?

16:24 Community Question: Working on the Curry line, is there a consistent theme or story you are trying to tell through the series?

17:37 Community Question: What's in store for the Curry 10?

18:14 Community Question: How much does casual wear play into designing the Curry 8?

20:07 How does the Curry 8 launch the Curry Brand and what people can expect from the Curry Brand moving forward?