#70 Strategic storytelling: what is it and why should you use it?

Strategic storytelling is a skill as old as time… literally. As in, most of the world couldn’t read or write until the 1980s, so how we communicated was through verbal storytelling. 

This, however, has become less used over time with the introduction of length presentations and the infamous dot-point; but can we really say that those are more effective than a story?

No, we actually can’t. Which is why this week’s episode of the Less Chatter, More Matter podcast is centred around the neuroscience, alongside the history, of why storytelling is actually significantly more impactful with an audience - especially when it’s strategic. 

Alongside how you can use it, and why you should. So, get stuck into it and hone in on your inner storyteller this week.

Links mentioned in this episode:

• Workshops and training
• Change Isn't Hard! Mel's book
• Sign up here to the fortnightly mail out of free resources!

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