Cassie Pallesen, who’s on the Content & Comms team at Dropbox, joins Brett in discussing cross functional working, the value of content marketing, and communicating that value internally to stakeholders. After marketing at several companies, Cassie saw that pumping out high volumes of content for SEO rankings wasn’t effective in the long term in finding the right customers.
0:00 Intro
0:55 Conversation with Cassie
1:30 DocSend acquisition
3:05 Value of content
8:42 Quality vs quantity
10:05 Issue with volume marketing and SEO
12:30 Driving organic growth
13:28 Tracking and dashboards
18:13 Creating VS measuring
22:39 Communicating results with stakeholders
25:00 Connecting with Cassie
26:05 Outro
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The Content Cocktail Hour