#699: Being real about synthetic personas with Narek Vandanyan, Prelaunch

Marketers spend a fortune trying to understand their audience, conducting surveys, focus groups, and market research—but what if they could just ask their ideal customer directly? With synthetic personas, that’s now possible. But how reliable are they? And how far can we really take this technology?

Joining me today is Narek Vardanyan, CEO of Prelaunch.com, a platform focused on helping businesses validate their ideas before launching. Prelaunch.com recently introduced Customer Persona, an innovative tool that allows marketers to chat with AI-generated personas built on real audience data.

About Narek Vardanyan

I founded my marketing agency, TCF, in 2017, after my first eBook “57 Secrets of Crowdfunding” became the crowdfunding bestseller on Amazon.
In the years that followed, I grew TCF to over 100 team members, making it the world’s biggest crowdfunding marketing agency. We’ve managed dozens of million-dollar campaigns, and helped creators launch successful brands. Many of these became the most funded campaigns in their categories.
Our team is now focused on building an ecosystem of companies and platforms that help creators from all over the world bring their innovations to life.

Resources

Prelaunch: https://www.prelaunch.com https://www.prelaunch.com

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