The Power of Hotel Branding | LowKey Hospitality Podcast (ft. Duetto) #7

Welcome to episode #7 of LowKey Hospitality Podcast, our easygoing sessions for hotel professionals where we chat about industry trends, issues and solutions.

This new episode showcases two strong leaders in the marketing field discussing branding: Hannah Luffman, Senior Director of Global Marketing & Non-Exec Director at Duetto, and Marieke Wisse, Head of Marketing at Oaky. A valuable contribution to the content is given by Dado Ljumanovic, Seid, Group Director, Digital Media & CRM at Sircle Collection, who weinterviewed beforehand to give you a hotel marketing perspective.

We touched upon the following:

• What differentiates a strong brand from a weak one

• The impact and benefits of having a solid brand

• How to execute rebranding

• Acquisition costs of your branding strategy

• Are there any quick wins to strengthen a hotel’s brand?

• First-hand recommendations to develop and improve your brand.