Big Ideas

Slowing down fast fashion with Aja Barber

Apr 30, 2024
Fashion activist and writer Aja Barber discusses the detrimental impacts of fast fashion, advocating for sustainability. Topics include ethical fashion choices, exploitation in the industry, shifting consumer habits during lockdown, societal pressures, influencers' roles, and challenges of B-Core certification.
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INSIGHT

Corporate Power

  • The fashion industry is dominated by a small number of corporations, hindering regulation and change.
  • Consumers' acceptance of the current system prevents political action and perpetuates exploitation.
INSIGHT

Overconsumption

  • Global apparel consumption is projected to rise by 63% by 2030, equivalent to 500 billion t-shirts.
  • The fashion industry currently produces 100 billion garments yearly, exceeding the global population by 13 times.
INSIGHT

Linear System

  • The fashion industry operates in a linear system, creating, selling, and dumping products without recycling.
  • Only 1% of textiles are currently recycled, highlighting the need for a circular system.
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