Dropping Bombs Mike Melicia. How to Get What You Want. Episode 677 with The Real Brad Lea (TRBL)
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Jan 3, 2024 Mike Melicia, a visionary founder with over 17 years of success in the paving industry, shares his journey of overcoming personal adversity and building a thriving business. Topics include starting a paving business, parenting and responsibility, the importance of taking action, thinking vs. doing, and taking action for personal and business growth.
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Humble Beginnings
- Michael Melicia started his paving business with $500 and a truck, possibly stolen, knocking on doors.
- He initially offered seal coating services, using a screwdriver or whatever tool available.
Sales Tactic
- Focus on speed and providing service; move on if a potential customer isn't interested.
- If a neighbor agrees, leverage that to convince the initial refuser by showing the quality of your work.
Father's Influence
- Michael's father gave him his first pill (Norco) at age 12 and later helped him overcome addiction.
- Despite his father's flaws, Michael expresses love and understanding for him, attributing his success to the lessons learned.