Helping Sales and Marketing Teams Land Campaigns in Prospect Inboxes

Sep 14, 2023

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Welcome to The SaaS CFO Podcast! In this episode, Ben sits down with Vlad Podolyako, founder and CEO of Folderly. Vlad shares his background in entrepreneurship and his journey from running a successful B2B sales agency, Belkins, to creating Folderly, an email deliverability platform.

Vlad dives into the problems they faced with email marketing at Belkins and how that led to the creation of Folderly. He explains how Folderly helps improve email performance metrics by fixing and monitoring issues with mailboxes, domains, templates, and content. Ben and Vlad also discuss the target audience for Folderly, which includes entry-level and advanced users in sales, marketing, and email analytics.

Finally, Vlad shares some impressive revenue metrics and gives insights into the growth and remote team structure of Folderly. Tune in for an insightful conversation with Vlad on this episode of The SaaS CFO Podcast!

HIGHLIGHTS

[00:02:15] In 2019, email marketing faced a problem with low open and reply rates. The solution involved addressing domain infrastructure and using the right ESP provider. This led to the creation of Folderly, a service to help clients with similar issues.

[00:05:28] Three customer profiles: beginners, knowledgeable, and advanced in sales and marketing. The most important is understanding email outreach consequences.

[00:11:00] Our brand focuses on lead generation email marketing. We have successful outbound processes and also generate around 30% organic traffic. We educate customers on various acquisition channels and aim to expand our customer base.

[00:13:46] Google for startups offers funding, mentorship, and camps for entrepreneurs. Applicants fly to Silicon Valley or Europe to share their background, experience, and technology. Interviews and data sharing determine acceptance.

[00:15:51] Start with an MVP, gain traction with clients and case studies to attract partners and investors. Show progress, don't fake it.

[00:19:07] Expressing gratitude and reciprocity.

Links

SaaS Fundraising Story: https://www.thesaasnews.com/news/folderly-receives-funding
Vlad Podolyako’s LinkedIn: https://www.linkedin.com/in/chiefdata/
Folderly’s LinkedIn: https://www.linkedin.com/company/folderly/
Folderly’s Website: https://folderly.com/
Follow Ben Murray on LinkedIn: https://www.linkedin.com/in/benrmurray/