Explore the history of cake, the famous Donatellier by Roladil, the behind-the-scenes process of making donuts, secrets of fluffy donuts and Instagram-worthy dessert spots, and the uniqueness of a 2D and 3D illustrated cafe.
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Quick takeaways
Hyper-realistic cakes have gained popularity recently, but the love for simple and humble cakes remains.
Dessert cafes have experienced a surge in popularity, with social media playing a significant role in showcasing their unique offerings and attracting customers.
Deep dives
The Evolution of Cakes and Celebrations
Cakes have a rich history, originating in the ancient world as bread-like dough sweetened with honey. Advances in oven technology and the availability of sugar in the mid-17th century led to the development of cakes as we know them today. Cakes have always been associated with special occasions due to their labor-intensive preparation and expensive ingredients. While trends in cake baking come and go, hyper-realistic cakes have gained popularity recently, but the love for simple and humble cakes remains.
Changing Buying Habits and Indulgent Snacking
Data from UK retailers show that dessert buying habits have changed. Fewer people order desserts at the end of a meal, opting instead for indulgent snacks purchased from specialist retailers later in the evening. One such specialist retailer, Donatellier in London, offers a variety of luxury handmade donuts with unique flavors and fresh ingredients. Similarly, Treat's Club, a small business making handmade donuts, offers different flavors and toppings, making them a hit with customers of all ages.
The Rise of Dessert Cafes and Their Appeal
Dessert cafes have experienced a surge in popularity in the past decade, with franchise chains expanding and new businesses entering the market. Social media plays a significant role in showcasing the quirky cakes and interiors of these cafes, with the dessert hashtag amassing over 50 million posts on Instagram. The visually appealing and picture-perfect aesthetic of these cafes, combined with unique offerings like the 2D and 3D illustrated cafe in the UAE, attract customers, including young people looking for alternative social spaces. These dessert cafes also serve as dating hotspots and venues for special celebrations, creating lasting memories for customers.
Dive into a world of amazing cakes and cafes, where look and taste combine in the hope of tempting customers to part with their cash for sweet treats.
Explore how our tastes and habits are changing when it comes to buying and eating cakes and puddings – and find out why social media is now crucial to the baking and dessert café industry.
Presenter / producer: Emb Hashmi
Image: Forever Rose cafe; Credit: Ebraheem Al Samadi
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