AEO Is the New Gateway to Real Estate Leads: Here's How to Use It w/ Ken Tucker

For years, we've been taught that SEO was the key to being found online, write the blogs, keep the website fresh, get your backlinks, and trust the process. But there's a new shift happening in real estate that most agents haven't caught onto yet.

AEO, or Answer Engine Optimization, is quietly becoming more powerful than traditional SEO. And it makes perfect sense. Buyers and sellers aren't searching the way they used to. They're asking full questions out loud into their phones, their cars, and their AI tools. They don't want links…they want answers.

AEO is built for exactly that. It rewards the agents who show up with real answers to real questions, not just blog posts stuffed with keywords. It's the reason some agents are suddenly popping up in AI overviews, even if their websites aren't the "best ranked."

How do we set ourselves up for success with AEO? How can we take AI to the next level?

In this episode, I'm joined by digital marketing expert, StoryBrand Certified Guide, and the founder of Changescape Web, Ken Tucker.

We talk about what this shift means for real estate pros: why AEO is winning, how zero-click search is changing consumer behavior, and why some of the platforms we stopped paying attention to, like Yelp and Bing Places, are becoming essential again.

Things You'll Learn In This Episode

Yelp and Bing Places matter more than you think LLMs pull their local business data from platforms most agents ignore. What opportunities open up when our Yelp and Bing profiles are fully optimized and feeding the AI tools directly?

Zero-click search is reshaping how people choose agents Consumers are getting everything they need in the AI overview, no clicks required. How do we stand out when the decision is made before they ever reach our sites?

Your FAQs are the new fuel for visibility AI tools elevate the agents who answer specific buyer and seller questions clearly and consistently. How do we build a robust FAQ ecosystem?

Speed-to-lead is being rewritten by AI phone systems. AI voice assistants respond instantly and book appointments before a human can even glance at their phone. How would this impact our conversion rates?

About the Guest

Ken Tucker is a Fractional CMO and Marketing Solution Architect, StoryBrand Certified Guide, marketing expert, speaker, and President and Founder of Changescape Web. Changescape Web was founded in 2005. Many businesses struggle to be found online. Changescape Web builds websites that generate customers so their clients can grow and thrive. They specialize in digital marketing: marketing strategy, website design, search engine optimization (SEO), social media marketing, content marketing, lead generation, and marketing automation. To learn more, head to https://changescapeweb.com/ or follow @changescape on Instagram.

About Your Host

Marki Lemons Ryhal is a ​​Licensed Managing Broker, REALTOR®, and avid volunteer.

She is a dynamic keynote speaker and workshop facilitator, both on-site and virtual; she's the go-to expert for artificial Intelligence, entrepreneurship, and social media in real estate. Marki Lemons Ryhal is dedicated to all things real estate, and with 25+ years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Marki's expertise has been featured in Forbes, the Washington Post, Homes.com, and REALTOR® Magazine.

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