Achieving Seamless Integration Through User Co-Design

34 snips

Jun 30, 2025

Guest

Jenna Fizel

Guest

Savannah Kunovsky

Savannah Kunovsky and Jenna Fizel, co-managing directors of IDEO’s Emerging Technology division, focus on making technology more human and useful. They discuss the importance of user co-design and how it shapes impactful products. The duo explores innovating through prototyping and generative AI, showcasing how collaboration can lead to real-world solutions. They weigh the influences of science fiction on design thinking and the need for adaptability in technology, emphasizing sustainability and regulatory considerations in their approach.

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INSIGHT

Design as Value Creation

Design is fundamentally about asking the right questions to understand user needs and create value.
It combines desirability, feasibility, and viability beyond just aesthetics.

INSIGHT

Technology Futures Build on Each Other

Technologies build on each other, enabling future advances by combining different emerging tech.
Futuring explores multiple plausible futures to help organizations invent exciting paths forward.

ANECDOTE

Designing At-Home Cancer Test

IDEO helped design the first FDA-approved at-home cervical cancer screening kit.
They used home 3D printing during the pandemic to rapidly prototype and support the product's approval.

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