Chasing Entropy Podcast Episode 011: Humour, Human Nature & Hacking Communication with Javvad Malik

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Jul 8, 2025

Javvad Malik, a security advocate, Guinness World Record holder, and co-host of Host Unknown, dives into a captivating conversation about humor's role in cybersecurity. He shares his unique journey from banking in the late '90s to industry advocacy, emphasizing the art of clear communication with non-technical audiences. With engaging anecdotes, he highlights how humor can bridge gaps in understanding complex security risks. Javvad also reflects on collaborative podcasting and the importance of empathy in sharing cybersecurity insights, making tech both relatable and entertaining.

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ANECDOTE

Old-School Bank Password Security

Javvad started his IT security career in 1999 during a bank placement using envelopes and binders for password management.
These physical passwords were secured with tape and signatures to prevent unauthorized access, resembling a "James Bond" method.

ADVICE

Meet Audience On Their Terms

Meet your audience where they are by understanding their preferred platforms like TikTok and leverage their trends.
Focus on addressing people's real concerns with empathy instead of blaming them for lacking technical knowledge.

ANECDOTE

Guinness Record for Cybersecurity Video

Javvad set a Guinness World Record for the most views on a cybersecurity awareness video in 24 hours.
The idea was to use humor and attention-grabbing content to deliver cybersecurity education effectively.

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In this episode of the Chasing Entropy Podcast, host Dave Lewis sits down with the incomparable Javvad Malik, security advocate, Guinness World Record holder, and co-host of the Host Unknown podcast. What follows is a dynamic, humorous, and insightful conversation that spans decades of cybersecurity experience, unconventional career moves, and the art of connecting with people on stage, on camera, and in the boardroom.

From Banks to Blogging: Javvad’s Cybersecurity Origin Story

Javvad reflects on his start in the late ’90s at a UK bank—when password management involved envelopes and binders, not vaults and biometrics. From there, his journey took him through consulting, industry analysis (thanks to Wendy Nather’s nudge), and eventually into advocacy and content creation with KnowBe4. His career, fueled by curiosity and storytelling, shows just how many paths there are into (and through) the world of security.

Communication That Cuts Through the Noise

Javvad and Dave dive into the recurring theme of miscommunication in cybersecurity. Why do so many security pros still struggle to resonate with non-technical audiences? Javvad argues it’s about meeting people where they are whether that’s through TikTok trends, clear analogies, or a bit of humor. Rather than blame users for not “getting it,” he encourages listening to what people are really asking and addressing their concerns with empathy and clarity.

A Guinness World Record, Just for Fun

Javvad shares the backstory behind his tongue-in-cheek claim to fame: setting a Guinness World Record for the most views on a cybersecurity awareness video within 24 hours. It’s not about vanity, it’s about grabbing attention and delivering value. Humor, he explains, is the safest and most effective vehicle for driving engagement in a world awash with FUD.

The Host Unknown Podcast & Having Fun With Security

Dave and Javvad also talk about Host Unknown, the podcast Javvad co-hosts with Tom Langford and Andy. Part satire, part serious, the show exemplifies how cybersecurity content doesn’t have to be dry or fear-based to be effective. The key: build trust, stay authentic, and have a good laugh along the way.

On AI, Creativity & the Mundane

The duo wraps up with a candid chat about AI’s role in cybersecurity and content creation. While both share concerns about disingenuous use of generative AI, they remain hopeful that AI can offload tedious work and leave humans to focus on creativity and strategy if implemented thoughtfully and securely.

Final Thoughts

Javvad leaves listeners with this advice:

Be curious.
Ask questions.
Share your voice, even if it’s still evolving.

Cybersecurity may be more complex and crowded than ever, but the human element connection, storytelling, and community remains the most powerful defense against entropy.