Secrets of Staffing Success [InSights] Lessons from the Colorado Staffing Association Annual Conference (ft. Adrian Dominguez, ROLINC Staffing)
Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
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Episode SummaryOn this episode of InSights we're joined by Adrian Dominguez (CEO of ROLINC Staffing and President of the Colorado Staffing Association) to break down the CSA 2023 Annual Conference.
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EPISODE 124 SEGMENTS:
(0:00:01) - Welcome to InSights
(0:03:00) - What gift did Brad bring Adrian at the conference?
(0:04:10) - What made CSA 2023 different from years past?
(0:06:30) - What is the Future Leaders Panel and what is their vision for Colorado?
(0:10:15) - What was Adrian's BIGGEST takeaway from the Colorado Staffing Association's Annual Conference?
(0:12:40) - What was Brad Bialy's BIGGEST takeaway from the Colorado Staffing Association's Annual Conference?
(0:18:00) - Why should you consider attending a staffing-specific conference?
(0:20:15) - Why should a staffing owner attend CSA 2024?
(0:24:00) - Why should a NEW recruiter in the staffing industry talk to their leadership team about attending CSA 2024?
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HostsBrad Bialy
(LinkedIn / Twitter)
Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.
As a visionary leader, Brad has helped guide the social media, content marketing, and comprehensive marketing execution of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.
Matt Lozar
Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation’s largest marketing firm dedicated to servicing the staffing and recruiting industry.
As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company’s partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend.
Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing.
Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.
Adrian Dominguez
Adrian joined the ROLINC team in 2009 to launch the Skilled Trades Division, which today holds a large share of our core business. He was brand new to the staffing scene but brought an extensive LEAN manufacturing background to understand every facet of a client’s business and find the best skilled talent for their needs. Through Adrian’s leadership, our market share in the Skilled Trades industry has grown exponentially along the Front Range manufacturing and construction scene.
In 2016, Adrian became ROLINC’s COO and, in 2021, Adrian took full ownership of ROLINC Staffing, LLC! Adrian is also President of the Colorado Staffing Association and is leading the charge in modernizing the organization.
Adrian’s responsibilities lie in operations management, strategic planning, business development, financial oversight and the continuous development of staff. But on top of all that, he is on the front lines with our recruiting team, sourcing and calling candidates and building lasting relationships with potential client partners.
Adrian’s passion for the opportunity to change lives for the better, contribute to the Colorado economy, connect with such varied individuals, and see individuals with amazing “soft skills” and character qualities, who also don’t have experience in recruiting, grow in their craft here at ROLINC Staffing is what fuels him every day. But his ultimate goal is to build partnerships with some of the best contractors, manufacturers, and industrial service providers and help improve their quality of life by assisting them in filling their greatest need – FINDING and RETAINING the best talent the market has to offer.
In addition to his dedication to ROLINC, Adrian is also a pastor at a local Baptist church in Aurora, CO, has a wonderfully supportive wife, three talented daughters and two fantastic, recently adopted sons – and a slew of hobby farm animals, including chickens, goats, horses, rabbits, cats and dogs.
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