The Innovative Agency 172. The Value of Creating Your Own IP, with Matthew Strunk
Does your agency provide something unique and valuable that only you can offer?
In this episode of the Innovative Agency podcast, we are joined by the founder of BitMoto, Matthew Strunk. Matthew, along with cofounder Devin Peterson, created BitMoto to help car dealerships with digital marketing, a function that many dealerships struggle with, especially when BitMoto first started out in 2015.
What you will learn in this episode:
- How Matthew and BitMoto anticipated a niche that was underserved, and how they developed a process to enter into it
- The value of leveraging your IP to provide incentives to clients.
- The process of creating, evolving, and improving proprietary software as a revenue generator
- Advantages of considering worldwide development strategy and the cost-savings that can come with that
- How the development of a product can allow your business to generate revenue, and also set you up for success in an exit strategy
Bio
Founder & CEO Matthew Strunk started BitMoto in April 2015 with long-time friend Devin Peterson. Matthew had worked in the automotive space for over a decade, serving as a sales consultant, internet manager, internet director, and sales manager during his career.
It became clear that the majority of car dealerships didn’t truly understand digital marketing beyond the fact that it was something they had to do. They needed a trusted solution to help them gain market share and be more efficient with their ad spend. And so, BitMoto was born.
BitMoto created a software solution to help dealerships create copy and ads for their digital marketing by simply entering their deals and pricing information, and then auto-generating copy for their marketing. Their proprietary software continued to evolve and allowed them to become leaders within the automotive industry niche.
Resources:
- Website:https://www.bitmoto.com/
- Website: https://www.strunkmedia.com
- Website: https://www.autosigma.com
- LinkedIn:https://www.linkedin.com/company/bitmoto/
- LinkedIn: https://www.linkedin.com/company/strunkmediagroup
- Twitter:https://twitter.com/bitmotomktg
- Twitter: https://twitter.com/strunkmedia
- Facebook: https://www.facebook.com/StrunkMediaGroup/