CoinDesk Podcast Network CoinDesk Conversations: From Earth to Space, Reebok's Joe Foster and Ben Weiss Redefine Sneakers
Jul 9, 2025
Ben Weiss, from Syntilay, introduces the first AI-designed custom slide shoe that tailors fit using a photo of your foot. Joe Foster, co-founder of Reebok, shares his insights on the evolving sneaker industry and the thrill of innovation. They dive into the exciting potential of AI in product design, even in space, enhancing sneaker creation with blockchain technology. This conversation highlights how challenges in the industry can spark creativity and the importance of engaging today's consumers.
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AI-Designed Custom Slide Shoes
- Syntilay created the first AI-designed slide shoe custom-made to individual feet using phone photos.
- They plan to extend this AI-driven design process to space for creating products beyond Earth.
Why Design Shoes in Space?
- Designing shoes in space offers relatable products connecting people to space exploration.
- Space enables automating design stages that Earth limits due to computing and human constraints.
Joe Foster's Innovation Journey
- Joe Foster reflects on starting Reebok by exploring untapped sports areas like women's aerobics.
- He finds excitement now in innovating for new frontiers, including space and younger audiences.