The power of admitting you don't know with Lyndsay Lucero

This episode of the podcast is another window into the worlds of the people who join our Happy Startup tribe. This time I'm in conversation with Lyndsay Lucero, founder of Baxley Goods. She tells the story of how she started her business and why. Unlike other startup stories Baxley didn't begin because Lyndsay wanted to make money but because she wanted to make something for herself and her children.

Baxley Goods currently creates beautifully designed and hard wearing bags that have little environmental impact and provide workers a living wage. Through the business Lyndsay is satisfying her need for creativity while also trying to preserve the planet for her children. At the moment she's designing bags but has ambitions to make other products too.

During our conversation we touch on the power vulnerability, authentic storytelling for business and why it's so important to be able to admit that you don't know and ask for help.

Lyndsay ends with some questions for anyone who's looking to work on something more meaningful:

1. What's your vision?
2. What lights you up?
3. What are you NOT good at?
4. What assets are available to you?
5. How does all this align?
6. What's the bigger picture?
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