A potential customer just told you your course isn’t in their budget…now what?

Price objections are by far the most common roadblocks in sales, regardless of the industry you're in or the product you're selling. Luckily, I’ve got eight tried-and-tested strategies to help your potential customers make confident decisions when it comes to investing in your digital course.

I believe that if somebody really wants to be in your course, over time, they'll find a way to make it happen. It’s your job to understand and speak directly to what’s keeping them on the fence.

Between hosting live Q&A sessions, working with a concierge team, and laying the foundation for what potential buyers can expect, it all comes down to one thing: Trust.

If you’re ready to mitigate price objections from the start, you’re in the right place, my friend!

You'll hear all about:

4:58: What to do in the four-to-six week period before opening enrollment
8:18: Why I think everyone should have a refund policy, especially for your first digital course launch
11:10: When (and when not) to offer a payment plan
13:54: Why I prefer to go live with my audience instead of relying on an FAQ page
16:33: My invaluable experience working with a concierge team
19:31: How to address money objections in your marketing efforts
22:09: A creative way to help your audience pay for your digital course

So, when you hear potential students share their hesitation about paying for your course, despite how badly they want to join, turn on this episode and create an action plan.

Click here to listen!

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Esther Weinberg of The Ready Zone on Building Cultures of Trust, Respect & Safety