The Undefeated Underdogs Blake Emal - How to convert people browsing your website into people buying your product!
ππΌ About the Guest:
Blake Emal is the CEO and founder behind Pagetear. He is the 10-year marketer behind Marketing Monday and has been an SEO Specialist, agency manager, marketing leader at a $10B tech co, and ex-CMO of Copy.ai.
ππΌ About the Host:
Sharath is a founder, creator, and community builder. He is also a serial maker who built and shipped 15+ projects using no-code tools. His SaaS product Shoutout generated $30k ARR, which was sold to a UK-based product studio. Prev, Sharath worked for world-changing startups like Product Hunt and On Deck, where he helped build and nurture communities. He also grew his audience on Twitter from 200 to 22,000 using give-first principles and creating high-value content. Currently, he is building a SaaS product called GuestLab, and runs another podcast series called YC Founder Stories alongside hosting this one, as well as running Founder Gigs, a resource to discover flexible gigs while building your dream business.
ππΌ Sponsor Corner:
Shoutout to Acquire.com for sponsoring The Undefeated Underdogs podcast! Theyβre the best online marketplace to buy/sell startups and I know many founders who have sold their businesses there. If you're looking to wind down your business and cash in some of your founder chips, check them out - https://try.acquire.com/sharath/
This episode is brought to you by Sunset. They handle all the legal, tax, and operational burdens when shutting down β making sure founders and investors avoid penalties, reduce liabilities, and immediately move on to what's next. If you're interested in learning more, visit sunsethq.com to meet with a representative for their team. And make sure to mention the Undefeated Underdogs Podcast to get $2K off of your dissolution.
ππΌ Description:
Listen in as Sharath and Blake discuss how to convert your landing page visitors into buyers, the art of landing pages, how to blend AI and design, and more!
ππΌ Timestamps:
- 00:00: Episode Highlight
- 01:00: Shoutout to Acquire.com and Sunset
- 04:18: Introduction to Blake Emal - landing page whiz and CEO and founder behind Pagetear!
- 05:38: How SaaS landing pages have evolved
- 08:13: How to differentiate yourself in landing page design
- 14:21: How websites can use AI for better copy and design
- 17:21: How to bring the human touch to copywriting
- 21:00: How to make the best first impression with your landing page
- 25:19: The best landing page triggers to purchase for a customer
- 29:04: How to balance SEO and emotional writing on your landing page
- 31:46: Blake's secret tips to improve landing page conversions
- 34:05: How to organize your landing page to increase conversions
- 40:13: What Blake is going to recommend to his next client
- 45:33: How Blake balances being a founder with being a copywriter
- 51:11: What is working for people trying to build their personal brands on social media?
- 58:55: The next iteration for growing on social media
- 59:43: If Blake started Pagetear again, what would he change?
- 1:02:30: Outro and closing thoughts
ππΌ Resources:
- Link to Acquire.com: https://try.acquire.com/sharath/
- Link to Sunset: https://www.sunsethq.com
ππΌ Where to find Blake:
- Website: https://blakeemal.com/
- Pagetear: https://pagetear.com/
- Twitter: https://twitter.com/heyblake
- Linkedin: https://www.linkedin.com/in/uxblake
ππΌ Where to find Sharath:
- Twitter: https://twitter.com/5harath
- YouTube: https://www.youtube.com/@5harath
- Website: https://5harath.com/
- Newsletter: https://5harath.substack.com/
- Founder Gigs: https://foundergigs.com/