More and more newsrooms are discovering that diversifying their coverage to better represent and engage the communities they cover is not only the right thing to do, it’s necessary if they wish to remain relevant and sustainable.

Better News recently published a report about how Louisville Public Media shifted from just reporting news about Black people to making news for and with them. 

Better News podcast host Michael O'Connell talks to Louisville Public Media's vice president of content, Gabrielle Jones, about LPM's new approach to covering the news for and with its Black audiences.

The Better News podcast is a partnership between It’s All Journalism and the American Press Institute to a) showcase innovative/experimental ideas that emerge from the Knight-Lenfest Local News Transformation Fund and b) share replicable strategies and tactics that benefit the news industry as a whole. Sign up for the Better News newsletter to receive news about the latest resources, case studies, and insights. For more news about the It’s All Journalism podcast and future episodes of Better News, sign up for the weekly IAJ newsletter.

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