The Unplugged Alpha

TUA # 163 - Relationship Power Dynamics - Why Men Lose Frame

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Apr 23, 2025
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INSIGHT

How Men Lose Frame

  • Most men lose frame by constantly agreeing and pleasing women, leading to a shift in power to the woman.
  • Women are hypergamous and test men’s competence to evaluate them as their best option.
ADVICE

The Power of Saying No

  • Say no to things you don’t want to do to maintain your frame and power in a relationship.
  • Only do what fits your interests and values, like Cooper's friend Larry does.
ANECDOTE

Cooper's Dating Story

  • Cooper dated a woman whose preferences did not align with his, so he repeatedly said no to engagements.
  • This led to a short relationship but preserved his frame and power.
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