SaaS Marketing Weekly #53: 15 different ways to get SaaS customers (that actually work)
Jul 15, 2025
Discover 15 innovative strategies for acquiring SaaS customers, from effective cold emailing that converts to personalized video content. Learn how to leverage webinars, create valuable free tools, and explore strategic partnerships. This discussion dives into the importance of understanding customer needs and thoughtful outreach as key drivers of lead generation. Whether you’re just starting or scaling up, these actionable tactics are designed to help any SaaS team thrive.
AI Snips
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Transcript
Episode notes
Cold Email By Giving, Not Asking
- Offer value in cold outreach by giving something free like an audit rather than asking for a demo.
- Send personalized Loom reports and scale the campaign with hundreds of emails per week for low cost leads.
Launch A Benchmarking Report
- Build a benchmarking report from anonymized customer data to show industry averages and performance gaps.
- Publish it as an ebook or gated asset to attract curious prospects comparing themselves to peers.
30-Day Selfie Video Growth Test
- Ryan created 30 selfie-style LinkedIn videos on working days to boost his personal and company brand early on.
- He repurposed top performers into blogs and webinars and added a CTA to book calls at the end of each post.