Tomorrow - ein McKinsey Podcast Diamonds are forever – Ausblick für die Diamantenindustrie
Apr 10, 2025
The diamond industry faces a transformative period as lab-grown diamonds gain traction among eco-conscious consumers. Traditional mining struggles under sustainability pressures and changing market dynamics. Younger buyers are increasingly drawn to synthetic options, shifting the supply chain and pricing strategies. The allure of natural diamonds as sentimental gifts continues, but challenges loom with declining production from major mines. Experts analyze branding strategies to connect emotionally with consumers across both sectors, highlighting the future landscape of an $80 billion market.
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Lab Diamonds Gain Consumer Acceptance
- Over 40% of consumers have already purchased lab-grown diamonds, showing increased acceptance.
- Lab-grown diamonds now represent about 25% market share, growing strongly especially among younger buyers.
Natural Diamonds Face Market Challenges
- Natural diamond market struggles with oversupply and weak demand.
- Synthetic diamonds present cost-effective competition, challenging natural diamond prices.
Younger Buyers Seek Sustainability
- Younger demographics prefer resale and online channels, with ecological concerns influencing purchases.
- Sustainability drives demand for lab-grown diamonds as an alternative to natural ones.