Ep 69: David Schwartz is the Director of Digital and Social Media for National General Insurance

This interview with the Director of Digital and Social Media for National General Insurance is the first time we’ve ventured into the insurance space on the show. The highly-regulated, unsexy nature of this industry means that it is challenging to market effectively. But David Shwartz has stepped up to the plate and is injecting soul into insurance! In this episode, David explains the difference between standard and non-standard books of business, how the National General Insurance business model works, and what makes it different from other insurance companies. Then, we delve into their approach to marketing, including the social channels that they make use of (and the ones they intentionally avoid), how and why they guide their customers from the online world into their stores, and their heavy reliance on data! David also shares his top advice for anyone entering into, or already working in, the marketing space, where the appeal in insurance marketing as a career option lies, and his thoughts on influencer marketing.