What does it mean for a company to be customer-centric? More importantly, how can customer-centricity be realized in business and with digital technology? In this podcast, Thomas Erl discusses the difference between product-orientation and customer-orientation and explains how the adoption of customer-centricity supports businesses in becoming digitally-enabled and becoming successful with digital transformation. For a transcript of this podcast, visit: https://www.linkedin.com/pulse/realizing-customer-centricity-digital-world-thomas-erl/

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