Bloomberg Surveillance
Chief Future Officer, S3 EP5: Martin Hoffmann, On
Oct 12, 2023
CFO and Co-CEO of On, Martin Hoffmann, discusses the growth of the company with a focus on apparel, raising its profile in tennis, expanding flagship stores, and their presence in China. They also touch on strategic partnerships, product innovations for the Paris Olympics, and the importance of credibility and athlete endorsements.
22:58
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Quick takeaways
- Chief Financial Officers now play a critical role in shaping corporate strategy and positioning organizations to meet future challenges.
- ON positions itself as a tech company with a focus on data-driven product development and sustainability.
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