Paddle scaled with one motion: outbound. They were incredibly focused on one ICP, and ended up developing a three folded funnel.

(00:00) - Introduction
(01:58) - Meet Harrison
(06:28) - Figuring out how to sell
(12:24) - How they scaled
(15:11) - Changing the target customer profile
(19:09) - Not running out of market
(25:27) - RevOps - the secret sauce
(32:01) - The three funnels
(41:04) - The messy journey

Check out the definitive guide to revenue architecture here.

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This episode is brought to you by Growblocks. Finding and fixing problems in your GTM shouldn't take weeks. It should happen instantly.

That's why Growblocks built the first RevOps platform that shows you your entire funnel, split by motions, segments and more - so you can find problems, the root-cause and identify solutions fast, all in the same platform.

***

Connect with us

🔔 LinkedIn: Toni / Mikkel

✉️ Newsletter: revenueletter.substack.com

📺 Watch: https://www.youtube.com/@growblocks
💬 Contact: podcast@growblocks.com

Robert A. Heinlein Book Club: Episode 16: Universe