He Sold ZICO for $200M and Still Felt Trapped | Mark Rampolla E348

For years, Mark Rampolla believed the same thing most driven entrepreneurs believe. Work harder. Scale bigger. Make more money. Then freedom will come. He followed that formula perfectly. Mark founded ZICO Coconut Water, scaled it over nine years, and sold the company to Coca-Cola for over two hundred million dollars. From the outside, it looked like the ultimate win.

But instead of feeling free, Mark felt more trapped than ever. Overcommitted. Stressed. Disconnected from his health, his relationships, and the life he thought success was supposed to buy him.

That moment forced a realization that reshaped everything. Freedom is not the reward at the end of the journey. It is the foundation that makes real success possible.

In this conversation, Mark breaks down how chasing future freedom keeps entrepreneurs stuck in perpetual pressure and why so many high performers feel empty even after “winning.” He shares how redefining freedom changed the way he builds companies, leads teams, invests capital, and lives day to day. You will hear how presence, clarity, and alignment are not soft ideas but practical advantages that lead to better decisions, stronger businesses, and more sustainable growth.

Today, as Co Founder and Managing Partner of GroundForce Capital, Mark helps founders scale without burning themselves out and build companies that support their lives instead of consuming them. This episode is a powerful reset for anyone who feels like success keeps moving the finish line.

If you are building something big and don’t want to lose yourself in the process, this conversation will change how you think about ambition, freedom, and what winning actually looks like.

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Previous Guests Include:

Brandon Turner, Tarek El Moussa, Henry Washington, Rich Somers, Mikey Taylor, Tom Wheelright, David Greene, Tony J. Robinson, Robert Croak, Chad “Coach” Carson, Brett Hundley, Devon Kennard and Marques Colston.

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