Ed Hetherington Launches New Book with Mission Matters

📘 After 51 Years in Finance, He Still Chooses Change Over Comfort 💡 In this powerful episode of Mission Matters, host Adam Torres welcomes back Ed Hetherington—founder of Hetherington Advisors and a newly minted author in Mission Matters Volume 11. With over five decades of experience in leasing, financing, and strategic growth, Ed shares the timeless principle that’s guided his success: the 360° Review—a framework for decision-making that promotes complete due diligence and long-term thinking. 🎯 What You’ll Learn: • How to evaluate opportunities with a full-circle perspective • Why asking the next question can make or break your success • The secret to “selling payment, not price” in equipment financing • How lifecycle management is reshaping the industry 🔥 Ed’s mission? To help businesses embrace strategic change through practical wisdom and experience-driven consulting. Whether you're a startup, a legacy manufacturer, or someone pivoting in your career, this episode offers insights to level up your impact. 🔗 Watch now and learn how to future-proof your business decisions. #MissionMatters #AdamTorres #EdHetherington #360Review #FinanceStrategy #BusinessGrowth #LeadershipLessons #CaptiveFinance #EquipmentLeasing #LifecycleManagement #Entrepreneurship #MissionDriven

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