014: What is legal design thinking? with Laura Harnett

What comes to mind when you think about ‘design thinking process’? If you’re unfamiliar with the concept, it’s about prioritizing empathy so that your client can have an excellent experience with you.

How does this impact your bottom line? Because you’ll have happy clients who remember you in times of crisis, but who will also refer you to their loved ones.

One of the biggest pieces to any lucrative marketing strategy is ensuring that empathy piece in every touchpoint - it’s what makes you the expert lawyer.

My guest this week, Laura Hartnett, has been on both sides as the lawyer and the client. She spent almost 15 years as a management consultant, a litigation associate for national and international law firms, and an in-house counsel for a Fortune 100 company. Now she brings her experience to law firms and legal departments consulting lawyers on how to use legal design thinking to make lawyering better.

We talk about:

• What is design thinking?
• Why empathy is important in building client relationships
• Why design thinking is an integral piece in your overall marketing strategy
• How empathy translates into a detail of your client intake process
• Why celebrating failures is a good thing, and how to use it as a redirection

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