

43. Become Ridiculously Easy to Do Business With, with David Avrin
How customers complain about your business has changed. The “guest relations” philosophy has shifted dramatically with the rise of social media. If customers aren’t happy, they won’t tell 10 people – they’ll tell millions – and the imprint online will be permanent.
Today’s podcast guest, David Avrin, is a highly sought-after customer experience expert and bestselling author who’s helped organizations around the globe future-proof their businesses, understand their customers better, and become ridiculously easy to do business with.
In today’s fast-evolving digital world, the customer journey – messaging, social interactions, sales process, post-sale marketing, and customer support – must be exceptional, or people will go elsewhere. Clever messaging can’t mask lackluster customer service, and a friendly customer experience no longer outweighs a quick and convenient one.
David opens up about the importance of high-value keynote presentations with actionable takeaways, the changing customer service and experience landscape, the pros and cons of AI in the customer experience journey, and the ROI a great speaker rep will deliver by curating the right speaker with the most impactful message for your event.
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