REWORK
User Testing, Stoic Philosophy, and Other Listener Questions
Jan 17, 2024
Topics covered in this podcast include 37signals' rejection of traditional user testing, the impact of Stoic philosophy on their business mindset, their approach to profits and expenses, the importance of profitability and independence, and knowing when to hire more people as a sign of business success.
23:01
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Quick takeaways
- 37 Signals prioritizes being their own first customer and testing every product against the one question that matters.
- Stoic philosophy functions as a mental operating system for 37 Signals, fostering calm and efficient thinking in response to business challenges and emphasizing the importance of negative visualization.
Deep dives
Approach to User Testing and Product Validation
37 Signals does not engage in traditional user testing. They primarily rely on using their own unfinished products and gathering insights from their own team members. They occasionally have a small group of people test the product before public launch, but they do not give them specific instructions. The real validation comes after the product is launched in the market and they gather feedback from actual users.
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