#10 Embracing AI in Digital PR with Raquel Pinto

For this week's minisode, Lou grabs a quick chat with Propellernet's resident AI whizz, Digital PR Executive Raquel Pinto. Raquel uses AI throughout her work practices, from planning to campaign ideation, and is a huge advocate for AI experimentation across her various social media channels. If you're looking for some great AI insights, you've found the right place.

00:00:01 - Introduction to the Minisode Louise introduces the new season of the Digital PR Podcast, featuring mini episodes with team members discussing current topics of interest.

00:01:05 - Raquel's Career Journey Raquel shares her unique background transitioning from law and economics to digital marketing, highlighting her passion for the industry.

00:02:45 - Embracing AI in Digital PR Raquel discusses the benefits of AI tools like ChatGPT for PR professionals, focusing on data organisation and enhancing writing tasks.

00:04:47 - Risks and Considerations of AI The conversation shifts to the potential risks of AI reliance in digital PR, emphasising the importance of human insight and creativity.

00:07:17 - The Future of AI in PR Raquel predicts the evolution of digital PR with AI, including the decline of mundane campaigns and a greater emphasis on creativity and unique data interpretation.

Check out the full transcript here.

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About the Digital PR Podcast

Hosted by our very own Heads of PR, Lou and Steve, we recorded our first episode of the Digital PR Podcast back in December 2022, and have had some fascinating conversations with movers and shakers from the PR industry in the UK and further afield, sharing their knowledge and experiences.

To let us know about any topics you’d like us to cover or guests you’d like to see (maybe you’d like to be a guest yourself?) drop us a line at dprpodcast@propellernet.co.uk. If you’re really enjoying the show, make sure to rate the podcast 5 stars and leave us a review.

The Digital PR Podcast is brought to you by Propellernet and sponsored by Coverage Book. You can also watch on Youtube as a video podcast.

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