Lessons Learned from 10 Years in Embedded Finance with Luke Voiles

In this episode, we’re joined by Luke Voiles, the CEO of Pipe — an embedded finance platform offering credit, cards, and other financial products to a range of B2B2B partners.

Founded as a revenue-based financing business, Pipe pivoted into a platform business under Luke’s directly when he took the reigns in 2023.

Prior to joining Pipe, Luke was the GM of Banking at Square and previously head of QuickBooks Capital, Intuit’s SMB lending offering.

Luke has nearly 10 years of embedded finance experience, especially in lending, and has shaped Pipe’s offering based on his extensive learnings.

In this conversation, Luke and I discuss what makes a good embedded finance offering, the opportunities and challenges in credit, including the economics, cyclicality and risk management considerations, Pipe’s distribution strategy, scaling a fintech platform business internationally and much more.