Why Client Relationships Trump Performance with Josh Moore

Aug 29, 2025

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Welcome back to The Agency Hour, where we help web design and digital agency owners create abundance for themselves, their teams, and their communities.

In this episode, Troy Dean sits down with Josh Moore, CEO of Duo Plus, a thriving New Zealand-based ads and SEO agency. Josh shares his remarkable journey from freelancer with offshore contractors to leading a team of 14 people in a newly expanded office space. They dive deep into the leadership principles that transformed Josh's role from hands-on practitioner to strategic leader, exploring how accountability systems, automated reporting, and intentional relationship building have fueled Duo Plus's growth over the past decade.

What You'll Learn:

Why One-Time Projects Keep You Stuck – The hidden danger of unpredictable revenue.
Why Retainers Aren't the Best Solution – Stop trading time for money and sell outcomes instead.
How to Package & Price Recurring Revenue Services – Three proven models that work for any agency.
The No-Brainer Pitch for Recurring Clients – A simple way to make your offer an easy yes.
How to Transition Existing Clients Into Recurring Plans – Turn past clients into long-term revenue.
The Secret to Selling Without Resistance – A risk-reversal strategy that eliminates hesitation.
How to Scale Without Overworking – Automate, delegate, and systemize for profitable growth.

If you’re ready to scale your agency and reclaim your time, join our new community for just $1. Every week, Troy goes live with actionable strategies to help you build a business that works - for you

Handy Links:

Duo Plus - https://www.duoplus.nz/
E2M Solutions - https://www.e2msolutions.com/agency-mavericks
WP Remote - https://wpremote.com

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