How Smart Segmentation Makes MDF Strategic In 2026 | Channel Chewsday

We show how linking MDF to partner tiers and specialisations turns a blunt perk into a strategic lever for capability and pipeline. Clear ladders, maturity-based activities, and simple operations make funds work harder and prove ROI across segments.

• Shifting from volume-only MDF to capability and outcomes
• Segmenting partners into strategic, growth and long tail
• Mapping MDF tracks to competencies like cloud and security
• Matching activities to partner maturity for higher impact
• Creating clear tier requirements and transparent benefits
• Simplifying execution with PRM automation and guardrails
• Piloting in one region and benchmarking ROI
• Using data to refine tiers, activities and investment

There’s still time to register for the Channel Scalar Live webinar taking place today, January 27th at 8 a.m. PST | 11 AM EST | 4pm GMT. Registration link: https://hubs.ly/Q03-l_pt0

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