The Ninja Selling Podcast Developing Dynamic Databases
Developing Dynamic Databases
Today’s episode is all about mover rates and the importance of regularly updating and growing databases as Matt and Garrett discuss the need to add new people to your database continually and not rely solely on your existing contacts. Given that about 15% of your database will disappear every year due to a variety of factors, our hosts stress the importance of being proactive in seeking out new connections regularly, building relationships with referrals, and focusing on life changes that can drive real estate change. Practical advice to print out databases and highlight gaps in contact information for people is also shared.
Our Ninja experts go on to emphasize that growing your database is not just about finding transactions but building relationships with people that can lead to future transactions. They discuss the different levels of building a database, from helping people with real estate to simply talking to people and creating new relationships. Noting that AI can never replace these relationships, Matt and Garrett stress the fact that maintaining them is essential to being irreplaceable in the industry. Ultimately, the message here today is that focusing on your database will lead to its expansion and greater success, as the more people you socialize with, the more opportunities there will be to help people as a trusted professional in their lives.
Other great opportunities can definitely be found by joining the community of almost 12,000 Ninjas who collaborate, ask and answer questions, network, and more in the Ninja Selling Podcast group on Facebook at Ninja Selling Podcast Facebook. Leave a voicemail at 208-MY-NINJA if you’d like to offer more direct feedback. Be sure to check out Ninja Selling Events for upcoming installations and other events, and if you’d like personalized help in achieving your goals, visit Ninja Coaching to connect with one of our fantastic coaches.
Episode Highlights:
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The mover rate and growing your database
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Natural atrophy
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Maintaining a dynamic database
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Adding new people proactively to your network
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Letting go of the past and focusing on building relationships with referrals
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Focusing on life changes that can drive real estate change
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AI and personal relationships
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Being irreplaceable in the industry
Quotes:
"If you're going to run a relationship business, you always need to be adding to your database. It's never 'I’ve got a group and I'm good'."
"We always have to remember that our database is a snapshot of the world around us, and the world around us is constantly changing."
"We have a lot of people who are staying put, and it's up to us to continually add new people to our database to keep it active and fresh."
"It's not necessarily about numbers. It's about quality and keeping your database fresh and active."
"Life change is always going to drive real estate change."
"I am watching way more transactions lean to the relationship side."
"Focusing on your database is the most overlooked Ninja Nine success habit."
"AI will never replace your personal relationships, though - understand that.”
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Garrett
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Matt
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