Target’s Elimination of the Chain’s DEI Policy Provokes Nationwide 40-Day Boycott

Interview with the Rev. Jamal-Harrison Bryant, senior pastor at the New Birth Missionary Baptist Church in Stonecrest, Georgia, conducted by Scott Harris.

Senior Pastor Jamal-Harrison Bryant discusses his call for a 40-day “fast” from shopping at Target stores during Lent starting on March 5, in response to the company’s retreat from their Diversity, Equity, and Inclusion (DEI) policies after Donald Trump launched a campaign to eliminate DEI and decades-long civil rights policies in the federal government.