Less Chatter, More Matter: The Communications Podcast #41 Crisis communications and the lessons we can learn from Optus
Another week, another episode full of knowledge on the Less Chatter, More Matter podcast. However, this week is a special one as we bring to you the perfect case study itself in crisis communications: the Optus outage of 2023.
Last week, the hot crisis comms news came in the form of the colossal bin fire that was the national Optus outage (a.k.a the second largest telecommunications company in Australia) which left over 10 million customers without mobile, their phone, or internet services for over 12 hours.
Now, over a week later and the mop up continues with what could be deemed the golden case study in what NOT to do for your communications in a crisis. So, we thought we’d dive right in and deliver some hot tips on crisis comms with some real-time examples.
Plus, we'll talk you through some of the things they did right, a lot of the things they did wrong, and why we all need to be prepared for a crisis and what that can look like.
So, let's get into it!
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