Bloomberg Talks Lamborghini CEO Stephan Winkelmann Talks Debut Models
Aug 15, 2025
Stephan Winkelmann shares insights on Lamborghini’s price hikes due to tariffs and market uncertainty. He discusses the brand's shift towards hybrid models like the exciting Revuelto and the innovative Merah, set to debut in 2023. The conversation also explores Lamborghini's strategy for a future lineup, including new Gran Turismo and SUV offerings, all while preserving the brand's iconic identity. The blend of luxury, innovation, and bold designs keeps enthusiasts eager for what’s next.
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Prices Rising Because Of Tariffs
- Lamborghini is raising prices across its lineup in response to tariffs and trade uncertainty.
- Stephan Winkelmann says free trade would be the best solution to avoid such increases.
Uncertainty Slows Demand
- Uncertainty is delaying purchases as customers wait to see how markets and policy evolve.
- Winkelmann says this 'V-effect' causes short-term delays but expects recovery in coming months.
Hybridization Accepted By Customers
- Lamborghini has hybridized its entire lineup and customers are responding positively.
- The company's order bank now exceeds one year for the lineup worldwide.