In this story, we hear from Chris Lavigne, the head of production at video software company, Wistia. His story helps reveal what it really means to build a big, meaningful body of work -- no matter where you work -- and how, maybe, the worst thing you can do is focus on the expectations of others.

Instead, what if your entire aim was something else? Paradoxically, focusing there might THEN help you exceed others' expectations with your work.

Plus, we go inside the projects that Chris says keep coming back to him, even years after he created them. He dissects the process and arrives at some inspiring philosophies about creativity too -- one which can help us all create higher-caliber work.

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INSIDE THIS EPISODE:

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Playing Favorites newsletter: stories and frameworks for creating work that resonates.

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Email: jay@unthinkablemedia.com

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PRODUCTION:

- Creator, host, writer, editor, sound design: Jay Acunzo

- Producer and researcher: Ilana Nevins

Episode 285: Tesla: Where 5-Star Safety Is S3XY