This podcast episode started life as a seminar at the Tales of the Cocktail festival many years ago, and the Powerpoint deck on my Slideshare.net account (www.slideshare.net/philipduff )was the most-viewed of all the decks I uploaded, so this is the audio narration for that deck, updated for 2022. You can see the deck and hear this audio over on my YouTube channel, and there are a few amusing visuals there too. Strap in to hear about DCL, Irish dairy farms, P Diddy, David Gluckman and Unicorn Tears Gin Liqueur, among many others!

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Podcast business enquiries: consulting@liquidsolutions.org
(PR friends: we’re only interested in having your client on if they can talk for a couple of hours about OTHER things besides their prepared speaking points or their new thing, whatever that is.
They need to be able to hang.
Oh, plus we don't edit, and we won’t supply prepared or sample questions, or listener or “reach” stats, either, and no, you can't sit in on the interview or Zoom.)

Retain Philip’s consulting firm, Liquid Solutions, specialised in on-trade engagement & education, liquor brand creation and repositioning: philip@liquidsolutions.org

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A Dog Like No Other