Superhuman AI: Decoding the Future
How to go from idea to 10 million users
Nov 11, 2024
Luke Kim, co-founder and CEO of Liner, an AI search tool boasting over 10 million users, shares his fascinating journey in the tech landscape. He recounts Liner's evolution from a simple highlighter extension to a powerful academic resource. Luke discusses the pivotal move to Silicon Valley and its impact on their growth strategy. He highlights unique funding approaches and the company's competitive edge through reliable, fact-checked data. Insights on integrating advanced AI models ensure users access superior search capabilities while addressing evolving educational needs.
29:31
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Quick takeaways
- Liner transitioned from a simple highlighter to an AI search tool by leveraging early organic growth and significant visibility on platforms like the iOS App Store.
- The company prioritizes reliable information sourcing for academia while planning global expansion and user feedback integration to enhance overall satisfaction.
Deep dives
Initial User Acquisition Strategy
The journey to acquiring the first users for the highlighter pen application began with minimal competition on platforms like the iOS App Store and Chrome Web Store. This lack of competition enabled natural organic growth, leading to an initial base of about 3,000 users, which eventually expanded to 10,000. A pivotal moment occurred when the app was featured on the main page of the iOS App Store, generating an impressive 100 million impressions, significantly increasing its visibility. Subsequently, the incorporation of Product Hunt for launches catalyzed further user growth, culminating in millions of monthly active users through targeted organic and paid marketing efforts.
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