Professor Drew Boyd invites us to think inside the box and to put constraints around our minds in order to be more creative and awesome at our jobs.

You’ll Learn:

1) The 5 patterns responsible for the majority of innovation

2) Why brainstorming is sub-optimal

3) Why it’s better to think inside the box than outside the box

About Drew

Drew Boyd is a global leader in creativity and innovation, international public speaker, award-winning author and innovation blogger, and professor at the University of Cincinnati. He teaches teams, businesses and governments how to solve tough problems to create a culture of innovation and a flowing pipeline. Drew reframes the innovation process in a way that makes people more creative.

Items Mentioned in this Show:

Sponsor: TextExpander
Drew’s Book: Inside the Box: A Proven System of Creativity for Breakthrough Results
Drew’s website: http://www.drewboyd.com/
Book: Raising Thinkers: Prepare Your Child for the Journey of Life by Tremain du Preez
Idea: Brainstorming by Alex Osborn
Journal Article: Does Group Participation When Using Brainstorming Facilitate or Inhibit Creative Thinking?

View transcript, show notes, and links at http://AwesomeAtYourJob.com/ep187.

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