Stop Undervaluing CS: It’s Your Biggest Revenue Lever with Anika Zubair

In this episode of The Growth Signal, host Alyssa Nolte sits down with Anika Zubair to challenge a common belief in SaaS: that sales is the main growth driver. Anika shares her hot take: Customer Success (CS) is actually the biggest lever for long-term revenue growth. Together, they unpack why CS teams are often overlooked, how to shift that narrative, and what leaders can do to start owning their impact.

Whether you're a CS leader, a revenue owner, or just tired of being treated like a support function, this episode is a must-listen.

3 Key Takeaways:

1. Customer Success manages more revenue than sales, so why aren’t they treated like it?
2. If you want credit for growth, speak the language of revenue: NRR, GRR, and dollars.
3. Your job will change. Embracing adaptability is no longer optional...it’s survival.