SPI 218: Starting an Online Course? Best Practices and Getting People to Follow Through with Ankur from Teachable.com
Jun 15, 2016
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Ankur, founder and CEO of Teachable.com, discusses creating and selling online courses. They explore Teachable.com's approach to creating a user-friendly learning experience and best practices for launching a course, including the importance of a launch window and utilizing email lists.
Setting a strict deadline is crucial for online course creators, it is important to put yourself out there and start the journey.
When determining the price of your online course, focus on the outcome for the student rather than the length of the content.
Deep dives
The Importance of Setting Deadlines and Taking Action
Setting a strict deadline and taking action is crucial for online course creators. Many people hold themselves back by worrying about things like the appearance of their slides or their ability to teach. However, the key to success is putting yourself out there and starting the journey. By launching your course and engaging with your audience, you can continuously improve the content and provide a better experience.
Price Your Course Based on Outcome, Not Content Length
When determining the price of your online course, focus on the outcome for the student rather than the length of the content. Courses that provide a clear transformation or help students achieve a specific result tend to be more valuable to learners. Pricing strategies can vary, but it is generally recommended for course creators to start with a minimum price of $99 and adjust accordingly based on market demand and perceived value.
Launching with a Specific Time Window and Drip Content
To effectively launch a Teachable course (or any course), it is recommended to have a specific time window for enrollment, typically ranging from four to ten days. By creating a sense of urgency, you encourage potential students to take action and enroll during the designated launch period. Additionally, implementing a drip content strategy can help sustain learner engagement by releasing course modules at intervals, providing a better learning experience and maximizing long-term retention.
Building a Community and Cross-Promoting Courses
Building a community of learners can significantly enhance course engagement and completion rates. By fostering a sense of belonging and connection, students are more likely to stay engaged and motivated throughout the course. Moreover, cross-promoting your courses within your Teachable school or platform allows learners to easily explore and access other relevant courses, increasing upsell potential and providing a seamless user experience.
#218: My guest today is the founder and CEO of Teachable.com, a platform that helps online course creators like me make money providing valuable instruction to their audience. We discuss how to create and sell online courses. Podcast show notes available here: https://www.smartpassiveincome.com/session218
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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