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Michael Girdley (@Girdley), Bill D’Alessandro (@BillDA), and special Guest Jesse Pujji (@Jspujji) talk about a Shopify Superfood Greens Brand.

We dig into the financials for a stress test, discuss the most important KPIs to acquire the business, and assess its real value. Jesse talks about his understanding of the potential and shares some of his best tricks to understand whether an eCommerce business can scale.

We also discuss digital marketing, culture, leadership, Twitter, and hiring overseas.

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Thanks to our sponsors!

CloudBookkeeping offers adaptable solutions to businesses that want to focus on growth with a “client service first” approach. They offer a full suite of accounting services, including sophisticated reporting, QuickBooks software solutions, and full-service payroll options.

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Show Notes:

(00:00) - Introduction

(01:04) - Our Sponsor is Cloudbookkeeping

(03:32) - Who is Jesse Pujji?

(06:00) - How does Jesse staff his businesses? Where does the culture come from?

(10:13) - What are the advantages & disadvantages of hiring in a “Tier 2” market?

(12:48) - What is Jesse’s talent strategy?

(15:25) - Growth Marketing: Explained

(21:10) - Deal & financials: Shopify Superfood Greens Brand

(24:38) - What do we think about the Deal?

(25:37) - What is Jesse’s #1 trick to spot a profitable category?

(28:49) - What are Jesse’s 3 levers to improve profitability on eCommerce businesses?

(31:46) - Let’s do a pressure test on the financials! Which KPIs should you look at?

(35:38) - Is this a buyable business or a bootstrapped one?

(39:40) - How does inertia affect buying vs. starting a business?

(44:30) - What are the best traits to show as a leader in your organization’s culture?

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Links:

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#140 - Let’s SBA the heck out of this deal - with special Guest

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62: Let’s Do a Hockey