Well into our third year of the show, we decided it was time to show that we've become hard-hitting audio journalists by bringing on a heavy-hitter in the world of display media and grilling him with tough questions. And then we found out we're not hard-hitting audio journalists. And the heavy-hitter we brought on was informative, articulate, and willing to muse objectively about the challenges that face display advertising. So much for the original plan! John Nardone of Flashtalking was actually the first person every targeted by a DoubleClick ad, and that was almost 20 years ago! You will hear that story in this episode, as well as sage little gems about "the mythical allusion that the (media) agency is in fact an agent for the client," as well as how "the technology is ahead of a lot of the advertisers’ ability to deploy it effectively." It was a fun and informative discussion! For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.