Aggroed Lighthacker, CEO at Splinterlands, discusses why gaming was the winning solution to support the mass market to engage with crypto. He discusses how Splinterlands massively exploded its user base through word of mouth advertising among hardcore gamers, along with growth tactics that other crypto companies can replicate. 

In this episode we discuss:

• Why mass adoption of cryptocurrency can lead to more peace, prosperity, and freedom in the world
• Utilizing community building platforms like Discord to grow an audience
• Creating demand with scarcity and how the economics of NFTs differs to the real estate market 
• Ways they marketed their game on a lean budget in the early days 
• His predictions for the future of blockchain, gaming, crypto, and NFTs

Guest Bio: 

Dr. Jesse “Aggroed” Reich, CEO at Splinterlands, was a chemistry professor before launching a successful career in the educational software industry.  A lifelong gamer, Aggroed both played games and created them as a hobby. In 2016, he started using the blockchain-based blogging platform steemit.com to have an immutable place to free write on topics he wanted to investigate. 

Together with Matt Rosen, they created and cofounded the Splinterlands game in 2018 which is now one of the largest Dapps in the world. 

-------------------------------------------------

About this Show:

The Brave Marketer podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world. 

Music by: Ari Dvorin